The Negotiation Notebook

The Negotiation Notebook

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This is 2025: A Pretty Follower Count Isn’t Enough
I’m an award-winning influencer talent manager who’s closed $6M+ in deals—and I don’t gatekeep.
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Johanna Voss
Your First Call Is NOT a Sales Pitch
If you’re selling yourself on the first call, you’re doing it wrong
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Johanna Voss
Hire Slow, Fire Fast — The Roster Rule Every Talent Manager Should Live By
Your roster is your business model. Build wisely.
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Johanna Voss
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What to Post on IG (and Why): A Guide to Growth vs. Nurture Content
Want to grow? Or deepen your connection with current followers? Different content types serve different purposes—and knowing the difference changes the…
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Johanna Voss
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How to Attract the Right Audience on Social Media (Because Who Follows You Matters)
If your audience demographics are off, don’t panic. You can influence who shows up by being intentional with your content, captions, and strategy.
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Johanna Voss
The Truth in Your Audience Breakdown: Why Your Demographics Matter More Than You Think
It’s not just for casting decisions. Your demographic data reveals whether your platform is actually working—and what needs to change if it’s not.
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Johanna Voss
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July 2025

The Summer I Said No to Europe: Why I Stayed Home and Bet on My Business
Hard decisions are part of this gig—and sometimes, the payoff shows up faster than you expect.
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Johanna Voss
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The Grind They Don’t Talk About: 14 Years In and It’s Still Damn Hard
After 14 years of entrepreneurship, here’s the truth: it’s still hard. No glamor, no fluff—just grit, tears, and why I’m still doing it.
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Johanna Voss
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The Johanna Voss Plan™ to Create Fabulous Content (Even When You're in a Rut)
The Negotiation Notebook is where I share honest, no-fluff advice from inside the world of influencer deals.
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Johanna Voss
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Stealing Content Isn’t Strategy
Just because Instagram makes it possible doesn’t mean it’s ethical. Creators deserve credit—and consent. Karma WILL get you...or at least, the internet…
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Johanna Voss
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The Art of the Wait: Why This Industry Will Test Every Ounce of Your Patience
Waiting on approvals? Contracts? Green lights? You're not doing it wrong—you're just doing the job.
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Johanna Voss
So You Wanna Be a Paid Speaker?
The hustle is real, and most people aren’t cut out for it.
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Johanna Voss
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