About The Negotiation Notebook
This space is all about negotiation, influencer talent management, and entrepreneurship, straight from the front lines. After a decade in the game and over $6M in deals, I’m sharing everything I’ve learned, from the successes to the mistakes.
Expect:
Real-time stories from my journals, inbox, and voice memos—no fluff, just what’s actually happening.
Entrepreneurial wisdom: the highs, the lows, and lessons from 10+ years of growing a business.
Unfiltered chats with some of my favorite people in the industry, to give you multiple perspectives and strategies you can apply.
Actionable tips on negotiation, partnerships, and how to manage talent without the usual gatekeeping.
I’m here to give you a glimpse into how the business really works, with all the complexity and messiness that comes with it.
Whether you’re a creator, a talent manager, or just curious about how this all fits together, you’re in the right place.
I LOVE reader questions. If you have something on your mind for a future post, just email me at johanna@johannavoss.com with “Notebook Question” in the subject line. You can also reach me at that email with any other concerns or problems with your subscription.
This Business is Changing, But So Are You
The influencer space gets a weird rap. Some of it earned, most of it lazy.
And it changes fast. What worked six months ago might not land today. But when you work with the right people (on both sides), this work can be strategic, creative, and wildly effective.
And in case no one’s said it lately: negotiation isn’t a dirty word. It’s how you protect your time, your talent, and your energy. It’s how you advocate for what a collaboration could be, not just what’s on paper. The messy middle? That’s where the magic happens…if you know how to navigate it.
That’s what I bring. That’s what this substack shares. And that’s why I believe this industry still has so much potential.
The Negotiation Notebook is more than a newsletter; it’s an invitation to reshape the rules you’ve been playing by, so that you can land and build the kind of collaborations that will keep you moving forward, even unpredictable landscapes.
About Johanna B. Voss
I’ve built a career around asking the right questions and staying ahead of the game. From my early days as a Field Director on presidential campaigns to negotiating multi-million-dollar deals for my talent, I’ve always thrived in spaces that require strategy, problem-solving, and strong connections.
But what really sets me apart is my approach: I see my talent roster as a close-knit community, where we support each other personally and professionally. I don’t just close deals: I craft partnerships that elevate everyone involved.
My Numbers Speak for Themselves:
$6M+ in deals closed since 2017
1000+ successful partnerships
2024 Creator Agency of the Year
Top 30 Female Leaders in the Creator Economy (2024)
My work is about making everyone involved in a collaboration feel heard, seen, and aligned. I’m passionate about elevating diverse voices and creating intentional partnerships that truly make an impact.
In addition to The Negotiation Notebook community, I offer Talent Manager Coaching, Influencer Strategy Sessions, and yes, I am accepting new influencer clients at the moment.
Talent Manager Coaching Program
Talent Management FAQs/Inquiry Form
What a Subscription Gets You
++Bonus weekly content that is a lot more personal, hands on from me as well as incredibly helpful with action items, downloadables and more
++ Videos on occasion
++ Subscriber only chats
Thank you so much for reading and subscribing. This community wouldn’t be what it is without you. You’re not just a subscriber, you’re part of the change in the influencer space, and I’m so grateful to have you in the mix.
To learn more about the tech platform that powers this publication, visit Substack.com.
