What Brands Really Want in 2025: Inside Tips from an Influencer Talent Manager

Let me share something I’ve learned from closing $6M+ in brand deals AND talking often with people who work for Influencer Agencies: brands don’t care about flashy follower counts anymore—they care about what works. They care about what gets results.

I have a front-row seat to what brands are seeking in their partnerships with talent. Spoiler alert: the landscape is shifting rapidly in 2025, and knowing what brands want can give you the edge.

And I’m here to tell you exactly what that is.